ENVIRONMENTAL CLAIMS AND COMMUNICATIONS AUDIT

Clear, accurate environmental communication is now vital to brand trust. Any statement you make about sustainability, whether on your website, packaging, social media, or through third parties, it is an environmental claim. When these claims are vague, unsubstantiated, or poorly framed, they can unintentionally mislead and expose brands to regulatory and reputational risk.

This audit focuses on reviewing and refining sustainability-related language so communications are accurate, defensible, and aligned with current guidance, while still supporting your brand and commercial objectives.

WHAT THIS AUDIT COVERS

We review environmental and sustainability claims across brand communications, including:

1. “Free-from”, production,
   and comparative claims
   
2. Recycled content and end-of-life
   claims without clear disposal guidance
   
3. Claims relating to recyclability,
   compostability, or biodegradability
   
4. Representations about future
   outcomes, targets, or commitments
   
5. Ambiguous or implied claims
   that lack evidence or context
   

The focus is on clarity, substantiation, and intent, not just wording.

COMMON RISK AREAS IN LANGUAGE

We frequently review and refine terms such as:

“Sustainable”, “green”, “eco”, “planet-friendly”

“Zero emissions”, “zero waste”, “climate positive”

“Chemical-free”, “non-toxic”

“100% biodegradable” or similar absolute claims

Claims of recycled content without clear scope or evidence

Broad environmental statements with no measurable outcome

Where appropriate, we recommend language shifts that retain meaning while improving accuracy and defensibility.

WHO THIS WORK IS SUITED TO

This work draws on a background in sustainability communications, regulatory guidance, and science-led decision-making. The focus is on helping brands communicate environmental responsibility clearly and credibly, avoiding unnecessary risk while strengthening trust, alignment, and long-term positioning. his work is suited to:

1. Brands making environmental
   or sustainability claims
2. Businesses operating in regulated
   or sustainability-led markets
3. Teams working with influencers
   or third-party communications
4. Agencies and PR teams managing risk
   for client communications

ENGAGEMENT OPTIONS

SELECTIVE AUDIT — $750

For emerging brands and founders.

Review of up to three key assets
Written audit with risk notes
Suggested language refinements
30-minute consultation call

EXTENDED REVIEW — $1,500

For established brands and agencies.

Review of five to seven assets
Written audit with risk notes
Suggested rewrites
Approved language guidance
Substantiation and claim-scope notes
One-hour debrief call

CUSTOM ENGAGEMENTS — POA

To arrange a 30-minute consultation scoping for a communications or environmental claims audit, email Tracey at [email protected] and include URLs and/or attach the digital assets you’d like reviewed.

**This service provides communications and risk guidance based on current regulatory frameworks and best practice. It does not constitute legal advice.