PHOTOGRAPHY

RIEL

These photographs were taken to illustrate a collaborative project between riel and Common, re-working a shirt that had a hole cut out of it! Designer Joelle Ruck translated this shirt into one of her cult pieces—the Curve Shirt. Read the feature published on Common.

Brand content for Common. Collaboration with designer Joelle Ruck of riel in her studio on 35mm film.
Brand social media content for Common. Collaboration with designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces.
Brand content for Common. Collaboration with designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces. This is her curve shirt.
Photography fashion story of designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces. Photographs of Joelle reworking a sample into her curve shirt.
Brand content for Common x riel collaboration. Designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces. This is her curve shirt.
Interview and fashion story of designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces. This is her curve shirt.
Designer Joelle Ruck of riel in her studiore-working a sample into her curve shirt.
Photography fashion story of designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces.
Brand content for Common. Collaboration with designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces. This is her curve shirt.
Brand social media content for Common. Collaboration with designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces.
Film photography for Common. Collaboration with designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces. This is her curve shirt.
Photography fashion story of designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces. This is her curve shirt.Photographs of Joelle reworking a sample into her curve shirt.
Photography fashion story of designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces.
Photography fashion story of designer Joelle Ruck of riel in her studio on 35mm film. Joelle re-works fashion waste into covetable pieces. This is her curve shirt.