WEBSITE OPTIMISATION —
PERFORMANCE AND EFFICIENCY

Unoptimised code, unnecessary plugins, heavy images are making your website slow and energy intensive. This impacts user experience, brand perception, conversion rates and online visibility. Our website work prioritises efficient code, considered design decisions, and practical template improvements that reduce data load and improve long-term site performance and maintainability.

We also provide technical audits of existing websites, offering a practical plan forward to improve speed, usability, and overall performance. This approach to improving site performance reduces how much energy your website uses, lowering its carbon footprint.

To arrange a 30-minute consultation call to discuss your optimisation project, please get in touch via [email protected] and include the URL of the website for review.

WHAT OPTIMISATION ACTUALLY FIXES

  1. Pages that load slowly
    or inconsistently
  2. Sites weighed down by plug-ins,
    scripts, and bloated themes
  3. Mobile experiences
    that underperform
  4. Content that’s hard
    to scan or navigate
  5. Sites that have grown without
    ongoing optimisation

WEBSITE PERFORMANCE AUDIT

We review how your website performs in real-world conditions, across devices, connections, and user behaviours and identify what’s slowing it down or causing friction. We measure:

  1. Page weight
    (MB load per page)
  2. Load speed
    and layout stability
  3. Code and plug-in
    efficiency
  4. Image and
    video handling
  5. Hosting
    configuration
  6. Cumulative layout shift
    and Core Web Vitals
  7. Estimated energy use and
    environmental impact
  8. Benchmarking against
    industry averages

Based on audit findings, we prioritise changes that improve speed, reliability, and ease of use, particularly on mobile. We improve your site efficiency through:

  1. Smart image compression
    and next-generation formats
  2. Replacing heavy scripts with
    lightweight alternatives
  3. Removing unused code
    and plug-ins
  4. Cleaning up Shopify or
    WordPress theme bloat
  5. Improving caching
    and hosting settings
  6. Lazy-loading images
    and video
  7. Restructuring pages
    for minimal load
  8. Lightweight user experience
    and modular design

BENEFITS

  1. Faster load times
    and improved mobile experience
  2. Reduced bounce rates
    and friction
  3. Clearer navigation
    and content flow
  4. Lower ongoing hosting
    and maintenance costs
  5. More resilient, maintainable
    site infrastructure
  6. Reduced energy use as a
    byproduct of efficiency

WHO THIS IS FOR

Whether you own a Shopify or WordPress store, operate an e-commerce or content-driven businesses on another platform, or work within an organisation with ESG or decarbonisation goals, this approach focuses on improving website performance while reducing unnecessary energy use.

Websites are optimised to load faster, perform more reliably, and retain users. Reduced energy use and a lower carbon footprint are the byproduct of doing this work well.